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Since the disruption caused by the COVID-19 pandemic, there’s been a shift in how both brands and consumers use and connect on social media. Of course, social media remains a place to post freely about whatever is on your mind, whenever you feel like it. But with nearly 4 billion users across all platforms, social media also presents opportunities for businesses to heighten their exposure and engagement. The colonial question is, “What are the best times to post on social media in 2022?” Luckily, we’ve done the research for you – use this data for publishing during high-traffic times and increasing the odds of catching your audience’s attention.

The best times to post on social media overall

Each social media platform has its own benefits for businesses. You’re likely already familiar with the major social media platforms, but knowing each one’s culture, usage and features is key to understanding when and how often to post. To give you a rough idea, Facebook has the largest audience and is accessed through desktops and mobile phones, while Instagram has a massive following of smartphone users. Meanwhile, Twitter is used more while commuting and during breaks. According to data, the best times to post on social media overall – including platforms such as Facebook, Instagram and Twitter – are Tuesdays through Thursdays at 09h00 or 10h00. In contrast, the worst days to post on social media overall are Sundays.

The best times to post on Facebook, Twitter and Instagram

If you’re using social media to promote a business, optimal timing is essential. Fine-tuning your posting schedule for each social media platform you make use of will help you take advantage of the algorithm effect. Let’s get into it, starting with the ‘king of social media wonderland’.

Facebook: Wednesday at 15h00; Thursday and Friday between 13h00 and 16h00; and Saturday and Sunday between 12h00 and 13h00.

Instagram: Between 06h00 and 09h00, 12h00 and 14h00 or 17h00 and 18h00 during the week, or between 09h00 and 14h00 on Saturday and Sunday.

Twitter: Between 09h00 and 15h00 from Monday to Friday; at 12h00 or between 17h00 and 18h00 on Wednesday; and between 09h00 and 11h00 on Sunday.

In addition, data suggests that you should avoid posting between 20h00 and 08h00 on Facebook – the worst hours for the entire week. On Instagram, weekends are the least favourite days. Interestingly, when it comes to video content on Instagram, it’s recommended to post throughout the week from 21h00 to 08h00. Similarly, weekends are the least favourite days to post anything on Twitter, so schedule your posts mostly for weekdays. However, it’s important to note that while cracking the engagement code across Facebook, Instagram and Twitter will help you grab attention, from there the fate lies in recency and quality of content. Good luck!