DIGITAL TALK
STORIES, TRENDS AND AGENCY HAPPENINGS
Your monthly dose of digital marketing news, insights and must-know trends from the experts at RED Marketing.
Meta vs Google Ads is: A customer discovers a pair of sunglasses on Instagram, sends the post to a friend...
Discover how South African nano influencers help brands reach relevant local communities, manage costs...
Gen Alpha Shopping Habits
Gen Alpha shopping habits are changing the way retailers think about stores,...
Should my business still be on X?” It’s a question surfacing in marketing meetings everywhere in 2026....
That’s the power of answer engine optimisation.
Search behavior has shifted from clicking through...
Paid media on Meta has grown up. What once felt loose and experimental now demands discipline, intention...
Let’s jump back for a second – time for a quick reality check. Until late 2023, brands poured big energy...
Enter Generative Engine Optimisation (GEO) – and this isn’t a small update to the usual SEO checklist....
Enter Generative Engine Optimisation (GEO) – and this isn’t a small update to the usual SEO checklist....
Enter Generative Engine Optimisation (GEO) – and this isn’t a small update to the usual SEO checklist....
AI in digital marketing is changing the game… fast. While you sleep, AI is seducing your next website...
How does SEO copywriting really work exactly? Spoiler: it’s a lot more layered (and fun!) than you expected....
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