WE BUILD BRANDS


Our agency drives measurable results in media relations, social media content and community management, brand strategy and event innovation.


FIND OUT HOW

OUR SOLUTIONS

Your communication strategy is a fundamental enabler of your business. Our team will partner with you to analyse your environment and develop a dynamic approach to your content and engagement needs.
Your online presence allows access to a global conversation, but that is just part of the journey. Your individual solution is made up of a dynamic communications strategy, pertinent messaging, responsive community management and relevant analytics. We look beyond the platform, to the purpose of your brand to give you a voice.
Placement, word-of-mouth, reputation and awareness – The RED Marketing team have fostered relationships with the leading media houses to get your brand on the tip of your target audiences tongue. We will craft an eloquent narrative to merge your brand with the lives of your consumers.
Placement, word-of-mouth, reputation and awareness – The RED Marketing team have fostered relationships with the leading media houses to get your brand on the tip of your target audiences tongue. We will craft an eloquent narrative to merge your brand with the lives of your consumers.

BRANDS WE NURTURE

 

OUR PROCESS



RED
PROCESS

Our formula, uniquely applied to your brand

STEP 1

ANALYSIS

Once you partner with us, we embark on our ‘tried and test’ approach to analysis your brand’s internal and external environment. We use this understanding as the foundation to build your customised plan. To get to where we’re going, we need to have a realistic and accurate understanding of our starting point. Understanding your products, internal operations, target market, customer experience and competitors is your greatest advantage when it comes to communication.

STEP 2

DEVELOP

With a thorough understanding of your DNA, we use our skills and experience to combine the perfect solution of elements for your needs. We customise communication channels, tone, language and timelines for your brand to drive awareness, growth and engagement.

STEP 3

TEST

We believe in an approach which meets your needs and drives your objectives. As such, we test concepts, campaigns and audience reactions over the initial period of working with you. Testing allows for the identification of the nuances which are relevant to your brand and audience. It also allows the team to understand what works, not just what is perceived to be effective.


STEP 4

ADAPT

Fine tuning your brand’s communication approach is a subtle art. It’s where we combine our years of experience with the results of the testing phase and adapt the strategy to mirror the personality and customer experience of our brand.

STEP 5

IMPLEMENT

The most important component of this entire process is the customer. Your customer! Everything we do for your brand focuses on your customer's experiences. A brand's vision should be from the outside-in; understanding how the customer sees and experiences your brand. We implement your communication strategy across the most appropriate channels, with customised content and using the right balance of media and advertising to meet these needs.

STEP 6

REPEAT

We don’t stop there. Complacency is not a word that rolls off our tongues, so once we reach the perfect solution, we go back to the beginning to continuously ensure your approach is up-to-date and relevant for you.


OUR PROCESS



RED
PROCESS

Our formula, uniquely applied to your brand


STEP 1

ANALYSIS

Once you partner with us, we embark on our ‘tried and test’ approach to analysis your brand’s internal and external environment. We use this understanding as the foundation to build your customised plan. To get to where we’re going, we need to have a realistic and accurate understanding of our starting point. Understanding your products, internal operations, target market, customer experience and competitors is your greatest advantage when it comes to communication.


STEP 2

DEVELOP

With a thorough understanding of your DNA, we use our skills and experience to combine the perfect solution of elements for your needs. We customise communication channels, tone, language and timelines for your brand to drive awareness, growth and engagement.


STEP 3

TEST

We believe in an approach which meets your needs and drives your objectives. As such, we test concepts, campaigns and audience reactions over the initial period of working with you. Testing allows for the identification of the nuances which are relevant to your brand and audience. It also allows the team to understand what works, not just what is perceived to be effective.


STEP 4

ADAPT

Fine tuning your brand’s communication approach is a subtle art. It’s where we combine our years of experience with the results of the testing phase and adapt the strategy to mirror the personality and customer experience of our brand.


STEP 5

IMPLEMENT

The most important component of this entire process is the customer. Your customer! Everything we do for your brand focuses on your customer's experiences. A brand's vision should be from the outside-in; understanding how the customer sees and experiences your brand. We implement your communication strategy across the most appropriate channels, with customised content and using the right balance of media and advertising to meet these needs.

STEP 6

REPEAT

We don’t stop there. Complacency is not a word that rolls off our tongues, so once we reach the perfect solution, we go back to the beginning to continuously ensure your approach is up-to-date and relevant for you.

OUR AGENCY


We Build Brands. Is your's next?


Our approach is unique in that we do not just apply a template to your brand. We develop a custom combination of our expertise to meet your needs perfectly.

Firmly into our second decade of service excellence, RED Marketing advises brands in Retail, Motoring, Property Management, Electronics, Fashion, Cosmetics, Fitness, Corporate Communications, Business to Business and Business to Consumer engagements.

Our expertise is at your disposal.

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